Heritage,Ram | July 21 2020

The Evolution of the Pickup Truck

Is your garage home to a pickup truck? Since its creation as a stand-alone brand in 2009, Ram has seen relentless sales growth, reaching an all-time record in 2019. Pickup trucks have earned a larger and larger share of total U.S. vehicle sales

So, what’s behind this growing trek to trucks?

In a new six-part series, Ryan Nagode, FCA chief designer and head of Ram interior studios, takes a deeper dive into the Ram pickup truck’s long journey from an indispensable farm vehicle, through two world wars and into an ever-growing number of family garages. 

The journey starts with a look at how this pickup truck evolution got its start down on the farm.

Betty Newman

Hi, I’m Betty Carrier Newman. I know – three names! Just who does she think she is? I’m a native Michigander; therefore, I love all things outdoors, like hiking and off-roading. I work in Communications with the Digital Media team. Some days I produce video shoots, write scripts, voice and
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Hi, I’m Betty Carrier Newman. I know – three names! Just who does she think she is? I’m a native Michigander; therefore, I love all things outdoors, like hiking and off-roading. I work in Communications with the Digital Media team. Some days I produce video shoots, write scripts, voice and edit video for features to post to our corporate and social media sites. Other times I’m strategizing with the brands I support – Ram, Jeep and Corporate – to come up with attention-grabbing ways to tell their unique stories. Then there’s the travel - to places like Moab, Utah, and the Rubicon Trail in California - to shoot (and enjoy) awesome off-road adventure that I then turn into exciting videos to post on our sites. Routine? Definitely not in my world! Challenges, creativity, cool cars and trucks, exciting places – yeah, they’re in there! Oh, the three names? In an earlier life I was hired as the first major-market female TV co-anchor for the NBC affiliate in Detroit – Channel 4. My name was Betty Carrier back then – until I married and added the ‘Newman.’ That’s my story and, yes, I’m really enjoying my FCA ride!