Jeep Gladiator building wrap 

Advertising / Marketing,Jeep | October 08 2019

Truck Tuesday: The all-new 2020 Jeep® Gladiator stands tall over Auburn Hills

Motorists driving on the I-75 expressway past FCA headquarters in Auburn Hills, Michigan, will notice a much larger-than-life 2020 Jeep® Gladiator towering over the landscape.

The Punk’n Metallic Jeep Gladiator Rubicon, with its doors removed and windshield lowered, is featured prominently on the building with a wrap that was recently installed on the headquarter’s 15-story tower.

In addition to showcasing the Gladiator in an idyllic setting in rolling hills, the wrap also thanks FCA employees for the Jeep brand’s best retail sales month.

The brand set a monthly retail sales record of 87,238 vehicles in August, which bests the previous record of 86,111 in May 2018.

Here’s some facts about the wrap:

  • The building wrap covers 10 floors of the 15-floor headquarters tower
  • The wrap is 116 feet wide and 145 feet high, or about one-third the size of a football field

The super-sized building wrap is also representational of the response the Gladiator has received since it was introduced. 

The Gladiator, which offers best-in-class towing and 4×4 payload, was named Best Truck at the ninth annual Southern Automotive Media Association (SAMA) “Topless in Miami Presented by Haartz,” Best Family Pickup Truck by the Greater Atlanta Automotive Media Association and was named one of Wards 10 Best Interiors for 2019.

To learn more about the all-new Gladiator, visit Jeep.com.

Edward Cardenas

Hello from the Motor City! I’m Edward Cardenas and I’m multimedia editor for FCA US. As a lifelong Detroiter, I have been surrounded by the automotive industry. I’ve had members of my immediate and extended family work in the industry. I’ve covered it as a journalist and advocated for it
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Hello from the Motor City! I’m Edward Cardenas and I’m multimedia editor for FCA US. As a lifelong Detroiter, I have been surrounded by the automotive industry. I’ve had members of my immediate and extended family work in the industry. I’ve covered it as a journalist and advocated for it as a communications professional. I have also experienced the thrills of the industry while riding in a race car at nearly 200 miles per hour. Having this breadth of experience, I look forward to drawing upon my experiences to bring a wide range of stories, photos and videos about Chrysler, FIAT and Alfa Romeo to FCA Digital Media. When I’m not covering my brands, I’m spending time with my wife and two boys.