Advertising / Marketing,Fiat | July 26 2019

Riding with Sting and Shaggy in a Fiat 500X

Drivers of the Fiat 500X often jam out to their favorite artists as they cruise around town, but what if they had iconic artists Sting and Shaggy serenading them from the back seat of the crossover?

Fiat 500X in the “Dreambox” spot

In “Dreambox,” the new spot from the FIAT brand, the main character gets an exclusive show from the duo. Or does she?

The 30-second spot, which is running across the FIAT brand’s digital and social channels, is set to the tune of “Just One Lifetime” and features a young woman singing along to the track with her CarPlay music feature.

While singing along to the track from the duo’s Grammy Award-winning album, 44/876, the driver catches a glimpse of Sting and Shaggy in the rearview mirror singing in the back of her Fiat 500X.

The newest song from Sting and Shaggy displayed on Apple CarPlay.

By the end of the spot, she’s left with the question if they are real or if it was a dream.

“Dreambox” is the latest collaboration between FIAT and Sting and Shaggy. The duo can also be seen co-starring with the Fiat 124 Spider in the official music video for their new track “Gotta Get Back My Baby.”

Edward Cardenas

Hello from the Motor City! I’m Edward Cardenas and I’m multimedia editor for FCA US. As a lifelong Detroiter, I have been surrounded by the automotive industry. I’ve had members of my immediate and extended family work in the industry. I’ve covered it as a journalist and advocated for it
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Hello from the Motor City! I’m Edward Cardenas and I’m multimedia editor for FCA US. As a lifelong Detroiter, I have been surrounded by the automotive industry. I’ve had members of my immediate and extended family work in the industry. I’ve covered it as a journalist and advocated for it as a communications professional. I have also experienced the thrills of the industry while riding in a race car at nearly 200 miles per hour. Having this breadth of experience, I look forward to drawing upon my experiences to bring a wide range of stories, photos and videos about Chrysler, FIAT and Alfa Romeo to FCA Digital Media. When I’m not covering my brands, I’m spending time with my wife and two boys.