Mopar,Ram | June 25 2019

Truck Tuesday: All-New Ram 1500 Invites Buyers to Get Personal

Ordering a new 2019 Ram Truck 1500 now comes with a unique opportunity to let your creativity really shine. With more than 200 new factory-backed Mopar products created specifically for the new Ram 1500, buyers are now able to add their own finishing touches to their new truck before picking it up from the dealer

Once off the Sterling Heights (Mich.) Assembly Plant production line, your Ram 1500 heads for the nearby Mopar Custom Shop where Mopar ‘techs’ install the part, or parts, you’ve chosen that personally speak to your Ram 1500 inspiration.

The process is seamless for the customer. The options are all Mopar-designed to harmonize with the all-new Ram 1500. The  result? A truck that’s yours, and yours alone! 

Watch as a factory-fresh 2019 Ram Rebel 1500 gets the Mopar Custom Shop personal touch:

Betty Newman

Hi, I’m Betty Carrier Newman. I know – three names! Just who does she think she is? I’m a native Michigander; therefore, I love all things outdoors, like hiking and off-roading. I work in Communications with the Digital Media team. Some days I produce video shoots, write scripts, voice and
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Hi, I’m Betty Carrier Newman. I know – three names! Just who does she think she is? I’m a native Michigander; therefore, I love all things outdoors, like hiking and off-roading. I work in Communications with the Digital Media team. Some days I produce video shoots, write scripts, voice and edit video for features to post to our corporate and social media sites. Other times I’m strategizing with the brands I support – Ram, Jeep and Corporate – to come up with attention-grabbing ways to tell their unique stories. Then there’s the travel - to places like Moab, Utah, and the Rubicon Trail in California - to shoot (and enjoy) awesome off-road adventure that I then turn into exciting videos to post on our sites. Routine? Definitely not in my world! Challenges, creativity, cool cars and trucks, exciting places – yeah, they’re in there! Oh, the three names? In an earlier life I was hired as the first major-market female TV co-anchor for the NBC affiliate in Detroit – Channel 4. My name was Betty Carrier back then – until I married and added the ‘Newman.’ That’s my story and, yes, I’m really enjoying my FCA ride!