ACM Pumpkins 

Design,Jeep | October 31 2018

Wrangler Wednesday: The all-new 2018 Jeep® Wrangler offers a color that’s a treat for Halloween

The Jeep® brand offers the perfect color on the all-new 2018 Jeep Wrangler for enthusiasts looking to celebrate Halloween throughout the year.

The Punk’n paint color covers the body of the redesigned Jeep Wrangler from bumper to bumper, giving the iconic vehicle a splash of color. The unique color was the brainchild of Head of Jeep Design Mark Allen.

The all-new 2018 Jeep Wrangler in Punk’n.

“(Mark Allen) was looking for a new orange space that was unique from what we have produced in the past for FCA vehicles. He didn’t want an orange color that flared too red, or yellow or just went brown,” said La Shirl Turner, Head of Advance Color & Materials. “Punk’n, although it resembles a ‘solid’ color, actually has glass flakes in its chemistry. When the sun hits it, it has a great flash of shimmer!”

Once the color was proposed, the FCA Product Design Office’s Advanced Color & Materials team worked closely with FCA’s paint supplier PPG to get the perfect orange exterior color. It took between six and eight months to get it just right and not have the color appear with too much chroma or have it go flat.

The all-new 2018 Jeep Wrangler in Punk’n.

With the color perfected, it was time to come up with a name. Turner said that Allen was the “genius” behind the naming and the variation of the pumpkin spelling.

“We knew we wanted a name that would fit the (Wrangler) lifestyle and appeal to the customers of Wrangler,” Turner added.

If Punk’n orange is more of a trick than a treat for your taste, there’s a mixed assortment of colors offered by the Jeep brand.

For those that favor a color that is closer to your favorite drink, or your kid’s slime, there’s Mojito! exterior paint color. Or maybe you prefer a color that is a little brighter, and reflects a sunnier disposition? There’s Hellayella exterior paint color.

Additionally, for those who want to have a blast with their paint color (or want to have that fire truck look) there’s the Firecracker Red exterior paint color.

“I believe it has a lot to do with the exterior styling and also the lifestyle and customer base,” said Turner, about the variety of available colors for the Wrangler. “You can have both fun and serious colors you would never think of placing on other vehicles.”

The all-new 2018 Jeep Wrangler in Punk’n.

And just like Halloween costumes that can be accessorized, the Jeep Wrangler can be personalized with hundreds of tested, and validated, Jeep Performance Parts by visiting Mopar.com.

Learn more about the unique colors offered on the all-new Jeep Wrangler by visiting Jeep.com.

Edward Cardenas

Hello from the Motor City! I’m Edward Cardenas and I’m multimedia editor for FCA US. As a lifelong Detroiter, I have been surrounded by the automotive industry. I’ve had members of my immediate and extended family work in the industry. I’ve covered it as a journalist and advocated for it
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Hello from the Motor City! I’m Edward Cardenas and I’m multimedia editor for FCA US. As a lifelong Detroiter, I have been surrounded by the automotive industry. I’ve had members of my immediate and extended family work in the industry. I’ve covered it as a journalist and advocated for it as a communications professional. I have also experienced the thrills of the industry while riding in a race car at nearly 200 miles per hour. Having this breadth of experience, I look forward to drawing upon my experiences to bring a wide range of stories, photos and videos about Chrysler, FIAT and Alfa Romeo to FCA Digital Media. When I’m not covering my brands, I’m spending time with my wife and two boys.