Jeep,Technology | October 10 2018

Wrangler Wednesday: Adventure Reality by Jeep® Adventure App Awarded Two “SMARTIES”

Consumers who have dreamed of owning an all-new 2018 Jeep® Wrangler, and wondered how a four-door, hardtop version of the vehicle would look in their driveway, can now use an award-winning app to virtually make their dream a reality.

This innovative app, which is the only configuration app that allows consumers to see their vehicle in augmented reality and then place it in a virtual reality environment, was recently honored by the Mobile Marketing Association with two SMARTIE awards: a Silver for “North America Mobile App” and a Bronze for “North America VR/AR”.

The Adventure Reality by Jeep® app allows users to visualize a Jeep Wrangler in a variety of locations.

The Adventure Reality by Jeep® app is the ultimate ‘build your own’ augmented reality configuration tool. It allows users to configure the new Jeep Wrangler to their specifications and place it in a variety of locations from their driveway to their living room.

The app allows consumers to explore trim levels, colors and configurations. They can build it with two- or four-doors, hard top or soft top, their choice of colors and wheels. After designing their personalized exterior, they can go inside the virtual vehicle to see the all-new interior of the 2018 Jeep Wrangler in greater detail.

Interior images from the Adventure Reality by Jeep® app.

The high-resolution imagery in the app shows what it’s really like to sit behind the wheel or zoom in on the flarevents. Users are able to interact with the vehicle by removing doors, putting the windshield up and down, turning on the headlights, opening the doors, honking the horn and turning the wheels.

Additionally, these features can be utilized without goggles. To access the virtual reality experience consumers just need to move the phone or tablet from side to side to see their Jeep Wrangler in various environments. Once the consumer has built their vehicle, they can share it socially and/or link to Jeep.com.

The Adventure Reality by Jeep app can be downloaded on both Apple and Android devices. It is currently available for iPhone 7 and up, including X and iPad Pro.  It is also available on the Android 7.0 and up including the Pixel.

Learn more about the all-new 2018 Jeep Wrangler, and a link to download the app, visit Jeep.com.

Edward Cardenas

Hello from the Motor City! I’m Edward Cardenas and I’m multimedia editor for FCA US. As a lifelong Detroiter, I have been surrounded by the automotive industry. I’ve had members of my immediate and extended family work in the industry. I’ve covered it as a journalist and advocated for it
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Hello from the Motor City! I’m Edward Cardenas and I’m multimedia editor for FCA US. As a lifelong Detroiter, I have been surrounded by the automotive industry. I’ve had members of my immediate and extended family work in the industry. I’ve covered it as a journalist and advocated for it as a communications professional. I have also experienced the thrills of the industry while riding in a race car at nearly 200 miles per hour. Having this breadth of experience, I look forward to drawing upon my experiences to bring a wide range of stories, photos and videos about Chrysler, FIAT and Alfa Romeo to FCA Digital Media. When I’m not covering my brands, I’m spending time with my wife and two boys.