Rubicon is much more than just a trail and the name of a Jeep® Wrangler model, it’s something that has been ingrained in the DNA of the Wrangler.
The renowned Rubicon Trail in northern California is one of the most rugged and challenging off-road trails in the world, and it has attracted Jeep Wrangler and Jeep enthusiasts for more than a half century.
Along the 22-mile path, the Rubicon Trail is part road and part trail with large boulders, rocky terrain and enormous granite slabs with steep inclines and sharp drops.
Jeep owners have accepted this challenge since 1953, during the early days of the commercially produced Jeep Wrangler. That year, nearly 150 friends took their Jeep vehicles on the path through the Sierra Nevada Mountains as a way to support the local economy, and it became the first-ever “Jeep Jamboree.”
Not only has the “granddaddy of all off-highway trails” attracted Jeep Wrangler owners for years, and even led to naming a model of the Wrangler after the iconic Rubicon Tail, it has also been used by Jeep engineering teams for more than four decades.
The teams have used the Rubicon Trail, and others, to improve the off-road capability of Jeep brand vehicles and to aid in the development of new models and technologies.
Using these trails has led to innovations, such as:
- Rock-Trac 4:1 transfer case
- Quadra-Drive II
- Tru-Lok locking axle differentials
- Disconnecting front sway bar
- Underbody skid-plate protection
- Front Dana 44 axle
- Long-travel, multi-link suspension designs
- Brake lock differential (BLD) on all models of the all-new 2018 Jeep Wrangler
- Steel front and rear bumpers (on Rubicon high-end models)