Advertising / Marketing,Jeep | September 12 2018

Wrangler Wednesday: The all-new Wrangler stars in the Jeep® brand’s first-ever web series competition

Celebrities from baseball, media and the restaurant world are competing against each other as they create an all-new 2018 Jeep® Wrangler that showcases their respective styles, passions and personalities.

Baseball legend and MLB analyst Alex Rodriguez, entrepreneur and media personality Maria Menounos along with Andrew Steinthal and Chris Stang, co-founders of the restaurant media platform The Infatuation, are teaming up with renowned customizers from across the country for the Jeep brand’s first-ever web series competition, “Jeep Wrangler Celebrity Customs.”

The six-episode web series, hosted by former NBA standout and sports analyst Jalen Rose, will follow the celebrities as they work with customizers West Coast Customs, DCD Customs and AutoCraft NYC to create a unique Jeep Wrangler with Jeep Performance Parts.

These celebrities are continuing the tradition of owners customizing their Jeep Wrangler to reflect their individual personalities and seek their own adventures.

Fourteen-time MLB All-Star and founder of AROD Corp Alex Rodriguez is collaborating with Ryan Friedlinghaus of West Coast Customs for his Jeep Wrangler Sport S.

Alex Rodriguez and his Jeep Wrangler Sport S.

“Ryan and his team at West Coast Customs are building me the perfect ride — a Wrangler that keeps up with both my business and my lifestyle,” said Rodriguez. “I’m certain those guys are going to help me knock it out of the park!”

Television personality and SiriusXM host Maria Menounos teamed up with David Tonapetyan of DCD Customs to create her dream Wrangler Rubicon.

Maria Menounos with her Jeep Rubicon.

“I’m so excited to participate in this program with the Jeep brand and I look forward to presenting creative space and organizational solutions from my own personal point of view, while also catering to dog lovers everywhere,” Menounos said.

Stang and Steinthal, who are the founders of the restaurant discovery platform The Infatuation, have linked up with Stefano Loria of AutoCraft NYC to create a customized Jeep Wrangler Sahara to roam the streets of New York City in style.

“We’ve always dreamed about having our own custom Infatuation ride, and we couldn’t think of a better vehicle than the Jeep Wrangler to make our own,” said Stang, CEO & co-founder.

Co-founder and CRO Steinthal added, “We look forward to seeing how Alex Rodriquez and Maria Menounos customize their vehicles, and our goal is to see their designs in our rearview mirror when we win.”

Fans can follow the webisodes at www.jeep.com/celebrity-customs where new installments will debut on Sept. 13, Sept. 18, Sept. 20 and Sept. 27. The final installment on Sept. 27 takes place at a special reveal event in Los Angeles, which all four celebrity contestants will attend, as the customization challenge winner and recipient of the Wrangler Golden Grille Award are revealed.

Fans and followers can track the progress on each celebrity’s social channels, including Instagram, Twitter and Facebook, in addition to the Jeep brand’s social channels: Instagram, Twitter and Facebook.

They can also vote online at Jeep.com for the Fan Favorite Award, following the sixth and final episode on Sept. 27. Voting will take place on Jeep.com from Sept. 27 through Sept. 30. The Fan Favorite winner will be announced Oct. 1.

In addition to voting on the website, fans can learn more about the 2018 Jeep Wrangler at Jeep.com.

Edward Cardenas

Hello from the Motor City! I’m Edward Cardenas and I’m multimedia editor for FCA US. As a lifelong Detroiter, I have been surrounded by the automotive industry. I’ve had members of my immediate and extended family work in the industry. I’ve covered it as a journalist and advocated for it
Read More
Hello from the Motor City! I’m Edward Cardenas and I’m multimedia editor for FCA US. As a lifelong Detroiter, I have been surrounded by the automotive industry. I’ve had members of my immediate and extended family work in the industry. I’ve covered it as a journalist and advocated for it as a communications professional. I have also experienced the thrills of the industry while riding in a race car at nearly 200 miles per hour. Having this breadth of experience, I look forward to drawing upon my experiences to bring a wide range of stories, photos and videos about Chrysler, FIAT and Alfa Romeo to FCA Digital Media. When I’m not covering my brands, I’m spending time with my wife and two boys.