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Advertising / Marketing,Ram | August 31 2018

Ram Truck Agriculture Season time to ‘grow’ support for America’s Farmers

Five years ago, sports fans sat glued to their TVs as the Baltimore Ravens defeated the San Francisco 49ers to win Super Bowl XLVII.

Another memorable moment was on tap for fans that night with the airing of the Ram Truck brand’s “God Made a Farmer” ad.

Inspired by a tribute to the farmer voiced by the late, legendary radio show host Paul Harvey, the ad, offering a poignant look at the nation’s farmers who tirelessly and diligently work to feed the nation, continues to resonate today.

The Ram Truck brand’s commitment to farming communities big and small has always been strong, but in those five years since “God Made a Farmer” premiered that connection has grown even stronger with a host of Ram Truck-sponsored events and opportunities aimed squarely at lending support to the efforts of the nation’s farmers.

Summer and early fall are especially busy as the farming community ramps up harvesting the crops many of us will wind up bringing home from the supermarket to feed our families.

The Ram Truck brand calls this time of year Ag Season, the time to stand out from the crowd and celebrate the selfless commitment to their job the nation’s farmers make each and every day. It’s a big challenge – filled with plenty of sweat, long hours and hard work. The Ram Truck Ag Season embraces that challenge and those farmers in many ways, beginning with a commitment to build the trucks that will make life on the farm more efficient and more productive.

Ag Season programs and events are also being rolled out all over the country. One of the biggest is the annual Future Farmers of America (FFA) convention in October. As an FFA sponsor, the Ram Truck brand is a huge presence among the many activities offered by and for the thousands of future farmers who attend every year. The brand has been an active supporter of FFA for more than 60 years.

Other events coming up include the Husker Harvest Days in Grand Island, Nebraska, September 11-13, which will feature the reveal of a new Ram Truck vehicle; the Farm Science Review in London, Ohio, September 18-20, and the Sunbelt Expo in Moultrie, Georgia, October 16-18. (Events this past August included the Pro Farmer Crop Tour and the Farm Progress Show).

The brand also offers unique dealer incentives for farm-owning customers on the workhorses of the Ram Truck lineup – the 2500, 3500, 3500 chassis cab, 4500 and 5500 models. Buyers of any of these vehicles will receive a $4,000 cash allowance, plus a $1,000 on-the-job upfit allowance and $250 gas engine bonus cash. Through Ram’s relationships with many diverse agriculture brands, customers can take advantage of additional incentives and discounts on purchases, worth thousands of dollars, of farm and ranch equipment and management tools.

There’s much more the brand has planned before the harvest season is over. You can check out all of the agricultural activities and programs on tap for Ag Season online under the RAM life Ram ‘Agriculture Experts’ web site.

Betty Newman

Hi, I’m Betty Carrier Newman. I know – three names! Just who does she think she is? I’m a native Michigander; therefore, I love all things outdoors, like hiking and off-roading. I work in Communications with the Digital Media team. Some days I produce video shoots, write scripts, voice and
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Hi, I’m Betty Carrier Newman. I know – three names! Just who does she think she is? I’m a native Michigander; therefore, I love all things outdoors, like hiking and off-roading. I work in Communications with the Digital Media team. Some days I produce video shoots, write scripts, voice and edit video for features to post to our corporate and social media sites. Other times I’m strategizing with the brands I support – Ram, Jeep and Corporate – to come up with attention-grabbing ways to tell their unique stories. Then there’s the travel - to places like Moab, Utah, and the Rubicon Trail in California - to shoot (and enjoy) awesome off-road adventure that I then turn into exciting videos to post on our sites. Routine? Definitely not in my world! Challenges, creativity, cool cars and trucks, exciting places – yeah, they’re in there! Oh, the three names? In an earlier life I was hired as the first major-market female TV co-anchor for the NBC affiliate in Detroit – Channel 4. My name was Betty Carrier back then – until I married and added the ‘Newman.’ That’s my story and, yes, I’m really enjoying my FCA ride!