Design,Ram | May 17 2018

2019 Ram 1500 takes lighting to new level of impact, design

It turns out ‘see and be seen’ isn’t just a mantra for fashionistas!

This Truck Thursday, we’re going to shed some light … on light. More specifically, the innovative direction the FCA exterior lighting team took in developing the all-new 2019 Ram 1500 exterior lighting package.

Given the growing importance of seeing and being seen behind the wheel to avoid road hazards, navigate those ever-present orange cones or handle rough weather, Mike Nicholas, chief designer for exterior lighting, says his team really ‘sweated the details’ over many months to create an exterior lighting package that not only delivers the maximum intensity impact, but looks great doing it.

Nicholas recaps for us how all those details came together as he and his team took their original design concept from drawing board to final production roll-off.

Betty Newman

Hi, I’m Betty Carrier Newman. I know – three names! Just who does she think she is? I’m a native Michigander; therefore, I love all things outdoors, like hiking and off-roading. I work in Communications with the Digital Media team. Some days I produce video shoots, write scripts, voice and
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Hi, I’m Betty Carrier Newman. I know – three names! Just who does she think she is? I’m a native Michigander; therefore, I love all things outdoors, like hiking and off-roading. I work in Communications with the Digital Media team. Some days I produce video shoots, write scripts, voice and edit video for features to post to our corporate and social media sites. Other times I’m strategizing with the brands I support – Ram, Jeep and Corporate – to come up with attention-grabbing ways to tell their unique stories. Then there’s the travel - to places like Moab, Utah, and the Rubicon Trail in California - to shoot (and enjoy) awesome off-road adventure that I then turn into exciting videos to post on our sites. Routine? Definitely not in my world! Challenges, creativity, cool cars and trucks, exciting places – yeah, they’re in there! Oh, the three names? In an earlier life I was hired as the first major-market female TV co-anchor for the NBC affiliate in Detroit – Channel 4. My name was Betty Carrier back then – until I married and added the ‘Newman.’ That’s my story and, yes, I’m really enjoying my FCA ride!