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Ram | April 05 2018

Truck Thursday: Become part of horseracing history with new Ram 1500 Kentucky Derby® Edition

How do you like your horsepower? Four-wheeled, four-footed or both?

The Ram Truck brand says now you can have it all with the Kentucky Derby® Limited Edition of the 2019 Ram 1500, in celebration of this year’s 144th “Run for the Roses.”

This year also marks the Ram Truck brand’s ninth year as Official Truck of Churchill Downs®, and the first year the brand is offering horse owners, horse lovers and any and all equine enthusiasts a chance to own a special-edition Kentucky Derby Ram 1500.

The prized thoroughbreds taking the field on May 5th represent the cream of horseracing competitiveness. The Ram 1500 Kentucky Derby Edition also stands out in its field offering no-compromise capability, durability and safety that includes four-corner auto-leveling air suspension and blind-spot monitor with automatic trailer detection.

 

 

‘Thoroughbred’ luxury runs throughout, starting with the unique Kentucky Derby “Run for the Roses” fender graphics. Wear your Kentucky Derby Special Edition ‘colors’ proudly with six exterior colors to choose from, including a new Ivory White Tri Coat paint option.

 

 

Luxury appointments also include an exclusive Uconnect 12-inch touchscreen radio with Sirius SM 360L with navigation, power-retracting running boards, premium full-leather front and rear reclining seats with heating and cooling, and genuine wood and metal trim.

 

 

The Ram Kentucky Derby Edition is available now in 4×2 or 4×4 Crew Cab models with a 5ft.-7-in. bed length. And, like all Ram trucks, the Kentucky Derby Edition is a real workhorse, capable of towing up to 12,750 pounds properly equipped.

 

Base price for the 2019 Ram 1500 Kentucky Derby Edition is $55,680, plus $1,645 destination charge. Production is limited to 2,000 units. See you at the races!

Betty Newman

Hi, I’m Betty Carrier Newman. I know – three names! Just who does she think she is? I’m a native Michigander; therefore, I love all things outdoors, like hiking and off-roading. I work in Communications with the Digital Media team. Some days I produce video shoots, write scripts, voice and
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Hi, I’m Betty Carrier Newman. I know – three names! Just who does she think she is? I’m a native Michigander; therefore, I love all things outdoors, like hiking and off-roading. I work in Communications with the Digital Media team. Some days I produce video shoots, write scripts, voice and edit video for features to post to our corporate and social media sites. Other times I’m strategizing with the brands I support – Ram, Jeep and Corporate – to come up with attention-grabbing ways to tell their unique stories. Then there’s the travel - to places like Moab, Utah, and the Rubicon Trail in California - to shoot (and enjoy) awesome off-road adventure that I then turn into exciting videos to post on our sites. Routine? Definitely not in my world! Challenges, creativity, cool cars and trucks, exciting places – yeah, they’re in there! Oh, the three names? In an earlier life I was hired as the first major-market female TV co-anchor for the NBC affiliate in Detroit – Channel 4. My name was Betty Carrier back then – until I married and added the ‘Newman.’ That’s my story and, yes, I’m really enjoying my FCA ride!