Design,Ram | February 01 2018

A bold new benchmark – by design: 2019 Ram 1500

No compromise! Mike Manley, head of the Ram brand, set the bar high at the unveiling of the all-new 2019 Ram 1500 at the North American International Auto Show. No compromise – in strength, durability, technology, efficiency.

On the design side, the Ram Exterior Design team, headed by Joe Dehner, took that bold directive and created this enhanced design concept. They didn’t stop there! Along with a fresh new look, the team coined a brand new name to describe it … ‘Bruteiful.’

You can see it reflected in the longer, wider stance of the Ram 1500, the innovative all-new LED front lighting system, the elevated hood for improved aerodynamics and reduced wind noise. And that’s just for starters!

Dehner said that the team’s focus on ‘more’ was key to the success of the Ram 1500’s benchmark design, and the whole new word to capture its essence.

Betty Newman

Hi, I’m Betty Carrier Newman. I know – three names! Just who does she think she is? I’m a native Michigander; therefore, I love all things outdoors, like hiking and off-roading. I work in Communications with the Digital Media team. Some days I produce video shoots, write scripts, voice and
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Hi, I’m Betty Carrier Newman. I know – three names! Just who does she think she is? I’m a native Michigander; therefore, I love all things outdoors, like hiking and off-roading. I work in Communications with the Digital Media team. Some days I produce video shoots, write scripts, voice and edit video for features to post to our corporate and social media sites. Other times I’m strategizing with the brands I support – Ram, Jeep and Corporate – to come up with attention-grabbing ways to tell their unique stories. Then there’s the travel - to places like Moab, Utah, and the Rubicon Trail in California - to shoot (and enjoy) awesome off-road adventure that I then turn into exciting videos to post on our sites. Routine? Definitely not in my world! Challenges, creativity, cool cars and trucks, exciting places – yeah, they’re in there! Oh, the three names? In an earlier life I was hired as the first major-market female TV co-anchor for the NBC affiliate in Detroit – Channel 4. My name was Betty Carrier back then – until I married and added the ‘Newman.’ That’s my story and, yes, I’m really enjoying my FCA ride!