Advertising / Marketing,Chrysler,Corporate Business | November 13 2017

Minivan Monday: State symbols of California make the case for the Chrysler Pacifica Hybrid

Chrysler has called upon a quartet of California state symbols to star in the brand’s new multimedia marketing campaign that also introduces the “Official Family Vehicle for California:” The Chrysler Pacifica Hybrid minivan.

The grizzly bear, the valley quail, the desert tortoise and the serpentine, which are California’s state animal, bird, reptile and rock, all have starring roles in the California-specific marketing campaign.

In the series of broadcast, radio, digital, social and billboard ads, the iconic symbols of California make a case as to why the only hybrid minivan available on the market qualifies for the prestigious title.

While the campaign prominently features a friendly grizzly bear and lighthearted statements, the Chrysler Pacifica Hybrid minivan offers some serious fuel economy. The Pacifica Hybrid offers delivers 84 MPGe and a range of 33 miles solely on zero-emissions electric power from a 16-kWh lithium-ion (Li-ion) battery, as well as a 566-mile total gas and electric range.

Having such a long range is important in a competitive market such as California. The state is home to 40% of all hybrid sales, and it is in the largest minivan market in the country.

Enough of us telling you about the campaign. Hear from the “spokes-symbols” themselves in these YouTube videos:

To see all the “Pacifica Service Announcement” videos, visit YouTube. For more information about the Chrysler Pacifica Hybrid, visit the minivan’s website.

Edward Cardenas

Hello from the Motor City! I’m Edward Cardenas and I’m multimedia editor for FCA US. As a lifelong Detroiter, I have been surrounded by the automotive industry. I’ve had members of my immediate and extended family work in the industry. I’ve covered it as a journalist and advocated for it
Read More

Hello from the Motor City! I’m Edward Cardenas and I’m multimedia editor for FCA US. As a lifelong Detroiter, I have been surrounded by the automotive industry. I’ve had members of my immediate and extended family work in the industry. I’ve covered it as a journalist and advocated for it as a communications professional. I have also experienced the thrills of the industry while riding in a race car at nearly 200 miles per hour. Having this breadth of experience, I look forward to drawing upon my experiences to bring a wide range of stories, photos and videos about Chrysler, FIAT and Alfa Romeo to FCA Digital Media. When I’m not covering my brands, I’m spending time with my wife and two boys.