The newest additions to the Alfa Romeo lineup are not just any vehicles, and they are not built in just any plant.
As dealerships across the country continue to welcome the Giulia and Stelvio SUV to their lots, Alfa Romeo has released a series of videos on the FCA YouTube channel that gives viewers a look inside the technologically advanced plant.
The videos showcase employees clad in red and khaki jumpsuits working throughout the facility assembling cars, attending training classes and interacting with colleagues.
Some of the employees featured in the video also share personal stories about why they are proud to work for Alfa Romeo.
“Here, we are passionate about our work,” said Rita, who works in the Cassino paint shop, in the “From Father to Daughter” video. “We like the idea that every Alfa Romeo we make transmits that passion to the final customer.”
In the video “Premium Culture, Premium Cars,” viewers are treated to idyllic views of the Italian countryside – where the Cassino plant is located – before taking a tour of the high-tech plant and seeing the environmentally friendly assembly process.
Employees at the plant also share personal stories about working for Alfa Romeo, such as Pierangelo in the video “A Job Well Done.”
For other employees, working for Alfa Romeo is a family affair. This multi-generation story is told in the “From Father to Daughter” video.
There is also a video with Robert, a shift manager in the assembly unit, discussing how collaboration, innovation and continuous improvement are beneficial to Alfa Romeo and its employees in “The Spirit of Competition.”
The value of working together is highlighted in the video “Team Work,” which features plant employee Maria Teresa. She started in the paint shop, and now works in logistics, where she stated she is “a key decision maker in her field.”