FCA Cassino Assembly Plant 

Alfa Romeo,Manufacturing | September 06 2017

Alfa Romeo shares a glimpse inside the home of the Giulia and Stelvio

The newest additions to the Alfa Romeo lineup are not just any vehicles, and they are not built in just any plant.

The powerful Giulia sedan and the high-performance Stelvio SUV are currently being built in Alfa Romeo’s state-of-the-art Cassino Assembly Plant, located in central Italy.

Alfa Romeo Giulia in the Cassino Assembly Plant

Alfa Romeo Giulia in the Cassino Assembly Plant

As dealerships across the country continue to welcome the Giulia and Stelvio SUV to their lots, Alfa Romeo has released a series of videos on the FCA YouTube channel that gives viewers a look inside the technologically advanced plant.

The videos showcase employees clad in red and khaki jumpsuits working throughout the facility assembling cars, attending training classes and interacting with colleagues.

Some of the employees featured in the video also share personal stories about why they are proud to work for Alfa Romeo.

“Here, we are passionate about our work,” said Rita, who works in the Cassino paint shop, in the “From Father to Daughter” video. “We like the idea that every Alfa Romeo we make transmits that passion to the final customer.”

Video vignettes

In the video “Premium Culture, Premium Cars,” viewers are treated to idyllic views of the Italian countryside – where the Cassino plant is located – before taking a tour of the high-tech plant and seeing the environmentally friendly assembly process.

Employees at the plant also share personal stories about working for Alfa Romeo, such as Pierangelo in the video “A Job Well Done.”

For other employees, working for Alfa Romeo is a family affair. This multi-generation story is told in the “From Father to Daughter” video.

There is also a video with Robert, a shift manager in the assembly unit, discussing how collaboration, innovation and continuous improvement are beneficial to Alfa Romeo and its employees in “The Spirit of Competition.”

The value of working together is highlighted in the video “Team Work,” which features plant employee Maria Teresa. She started in the paint shop, and now works in logistics, where she stated she is “a key decision maker in her field.”

To learn more about the new Giulia and Stelvio, visit the Alfa Romeo website.

Edward Cardenas

Hello from the Motor City! I’m Edward Cardenas and I’m multimedia editor for FCA US. As a lifelong Detroiter, I have been surrounded by the automotive industry. I’ve had members of my immediate and extended family work in the industry. I’ve covered it as a journalist and advocated for it
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Hello from the Motor City! I’m Edward Cardenas and I’m multimedia editor for FCA US. As a lifelong Detroiter, I have been surrounded by the automotive industry. I’ve had members of my immediate and extended family work in the industry. I’ve covered it as a journalist and advocated for it as a communications professional. I have also experienced the thrills of the industry while riding in a race car at nearly 200 miles per hour. Having this breadth of experience, I look forward to drawing upon my experiences to bring a wide range of stories, photos and videos about Chrysler, FIAT and Alfa Romeo to FCA Digital Media. When I’m not covering my brands, I’m spending time with my wife and two boys.