Ram | February 15 2017

Ram Truck rolls out the ultimate test track experience

The Ram Truck brand has gone ‘interactive’ in a big, big way for public days at this year’s Chicago Auto Show (CAS).

Check out the Ram Territory test track. It’s 24,000 feet of pure adventure with stops along the way like ‘Tow Power Tower,’ ‘High Banked Wedge’ and ‘Ram Mountain,’ each an interactive opportunity for you to experience the performance and capability features of the Ram 1500, 2500 or 3500. A track this big and this feature-filled must have a story behind it so here are some of the ‘fun facts.’

  • Eighteen 53-foot trailers were used to transport the track to CAS.
  • All told, the Ram Truck Territory is a real heavyweight, coming in at 140 tons (280,000 lbs.)
  • The drive surface consists of:
  • 5,376 sq. ft. of timber mats
  • 3,900 sq. ft. of steel road mat
  • 8,000 sq. ft. of artificial grass turf
  • 4,500 sq. ft. of vinyl roadway

You can’t miss it and you won’t want to! The Chicago Auto Show runs through February 20, 2017. Stop by and grab a seat in the Ram Truck of your choice for a ride you won’t soon forget.

Betty Newman

Hi, I’m Betty Carrier Newman. I know – three names! Just who does she think she is? I’m a native Michigander; therefore, I love all things outdoors, like hiking and off-roading. I work in Communications with the Digital Media team. Some days I produce video shoots, write scripts, voice and
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Hi, I’m Betty Carrier Newman. I know – three names! Just who does she think she is? I’m a native Michigander; therefore, I love all things outdoors, like hiking and off-roading. I work in Communications with the Digital Media team. Some days I produce video shoots, write scripts, voice and edit video for features to post to our corporate and social media sites. Other times I’m strategizing with the brands I support – Ram, Jeep and Corporate – to come up with attention-grabbing ways to tell their unique stories. Then there’s the travel – to places like Moab, Utah, and the Rubicon Trail in California – to shoot (and enjoy) awesome off-road adventure that I then turn into exciting videos to post on our sites. Routine? Definitely not in my world! Challenges, creativity, cool cars and trucks, exciting places – yeah, they’re in there! Oh, the three names? In an earlier life I was hired as the first major-market female TV co-anchor for the NBC affiliate in Detroit – Channel 4. My name was Betty Carrier back then – until I married and added the ‘Newman.’ That’s my story and, yes, I’m really enjoying my FCA ride!