Advertising / Marketing,Ram | December 02 2016

A three-minute test drive? Who does that?

You can! The new Ram Trucks virtual reality 360 experience can take you off-roading in a Ram Rebel, up and down urban avenues in a Ram Laramie Limited, or rounding up horses on the ranch in a Ram Laramie Longhorn … in just three minutes or less.

Ram Truck kicked off the virtual experience earlier this year at the State Fair of Texas. Now through December 10 visitors to the Wrangler National Rodeo Finals in Las Vegas can experience this unique test drive for themselves and, for that matter, get a good look at the full lineup of Ram Heavy Duty trucks that are on display at the WNFR.

Ram Truck has been a proud sponsor of the WNFR for 35 years, and these are the trucks rodeo circuit cowboys and stock contractors depend on to haul their equipment and livestock to events all over the country.

Thousands of rodeo fans are expected to be on hand for the rodeo events, the country music concerts and stars and the chance to ‘go interactive’ with the new Ram virtual reality 360 experience.

It doesn’t replace a real test drive. Instead, it virtually recreates the same 360-degree look, feel and sounds you’d experience on an actual test drive.

Ram Advertising Head Jeff Summers offers a closer look at just how the experience works. After watching the video, be sure to click on these links to experience the virtual reality technology in action for the Ram Rebel, Ram Laramie Limited and Ram Laramie Longhorn.

Betty Newman

Hi, I’m Betty Carrier Newman. I know – three names! Just who does she think she is? I’m a native Michigander; therefore, I love all things outdoors, like hiking and off-roading. I work in Communications with the Digital Media team. Some days I produce video shoots, write scripts, voice and
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Hi, I’m Betty Carrier Newman. I know – three names! Just who does she think she is? I’m a native Michigander; therefore, I love all things outdoors, like hiking and off-roading. I work in Communications with the Digital Media team. Some days I produce video shoots, write scripts, voice and edit video for features to post to our corporate and social media sites. Other times I’m strategizing with the brands I support – Ram, Jeep and Corporate – to come up with attention-grabbing ways to tell their unique stories. Then there’s the travel – to places like Moab, Utah, and the Rubicon Trail in California – to shoot (and enjoy) awesome off-road adventure that I then turn into exciting videos to post on our sites. Routine? Definitely not in my world! Challenges, creativity, cool cars and trucks, exciting places – yeah, they’re in there! Oh, the three names? In an earlier life I was hired as the first major-market female TV co-anchor for the NBC affiliate in Detroit – Channel 4. My name was Betty Carrier back then – until I married and added the ‘Newman.’ That’s my story and, yes, I’m really enjoying my FCA ride!