Advertising / Marketing,Ram | November 02 2016

Small business demands? See how Ram Commercial delivers

From fixing leaky pipes to grooming Fido, delivering fresh flowers or piping hot pizza, life for small-business owners is increasingly more demanding, more diverse and more dependent on having the right tools than ever before.

Ram Commercial, a division of the Ram Truck brand, knows that. With small-business owners running critical day-to-day business decisions, they have precious little time to spend shopping around for just the right vehicle.

That’s why the Ram Commercial lineup of trucks and work vans are purpose-built to quickly and efficiently handle whatever needs small-business owners may have.

Ram Commercial is celebrating Commercial Truck & Van Season from now through the end of the year with a marketing campaign that includes a series of videos called Ram On Demand. Each video introduces us to an actual small-business owner who was surprised with their choice of either a Ram ProMaster or ProMaster City to use in their daily business operations for one full day.

How did they do? What did they have to say? You’re invited to ride along on these unique video test drive experiences each Wednesday (Tuesday of Thanksgiving week) throughout November and find out for yourself.

We’re kicking off the series with this short video introduction to each of the small business owners you’ll meet and travel along with in the weeks to come. If you’re a small business owner, let us know how you enjoyed the ride.

Betty Newman

Hi, I’m Betty Carrier Newman. I know – three names! Just who does she think she is? I’m a native Michigander; therefore, I love all things outdoors, like hiking and off-roading. I work in Communications with the Digital Media team. Some days I produce video shoots, write scripts, voice and
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Hi, I’m Betty Carrier Newman. I know – three names! Just who does she think she is? I’m a native Michigander; therefore, I love all things outdoors, like hiking and off-roading. I work in Communications with the Digital Media team. Some days I produce video shoots, write scripts, voice and edit video for features to post to our corporate and social media sites. Other times I’m strategizing with the brands I support – Ram, Jeep and Corporate – to come up with attention-grabbing ways to tell their unique stories. Then there’s the travel – to places like Moab, Utah, and the Rubicon Trail in California – to shoot (and enjoy) awesome off-road adventure that I then turn into exciting videos to post on our sites. Routine? Definitely not in my world! Challenges, creativity, cool cars and trucks, exciting places – yeah, they’re in there! Oh, the three names? In an earlier life I was hired as the first major-market female TV co-anchor for the NBC affiliate in Detroit – Channel 4. My name was Betty Carrier back then – until I married and added the ‘Newman.’ That’s my story and, yes, I’m really enjoying my FCA ride!