Heritage,Jeep | July 15 2016

Paying tribute to a four-wheeled wartime ‘vet’

75 years ago this week a boxy, lightweight, flat-fendered workhorse rolled off a Toledo, Ohio, Assembly Plant production line and onto the World War II battlefields of Europe. The very first Jeep® vehicle was a true original. It was instantly embraced by military servicemen and women as an indispensable tool in helping win the war. Since then the Jeep brand has gone on to win the hearts of legions of go-anywhere, do-anything enthusiasts across the globe.

On July 15, in tribute to this legendary heritage, history repeated itself in the form of a modern take on the famous Willys MB rolling off a Toledo, Ohio, assembly line, much like the original did more than seven decades ago. The moment was really special for everyone involved. Toledo Complex Manager Chuck Padden summed it up as “just like Christmas morning around here.” We think you’ll agree.

Betty Newman

Hi, I’m Betty Carrier Newman. I know – three names! Just who does she think she is? I’m a native Michigander; therefore, I love all things outdoors, like hiking and off-roading. I work in Communications with the Digital Media team. Some days I produce video shoots, write scripts, voice and
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Hi, I’m Betty Carrier Newman. I know – three names! Just who does she think she is? I’m a native Michigander; therefore, I love all things outdoors, like hiking and off-roading. I work in Communications with the Digital Media team. Some days I produce video shoots, write scripts, voice and edit video for features to post to our corporate and social media sites. Other times I’m strategizing with the brands I support – Ram, Jeep and Corporate – to come up with attention-grabbing ways to tell their unique stories. Then there’s the travel - to places like Moab, Utah, and the Rubicon Trail in California - to shoot (and enjoy) awesome off-road adventure that I then turn into exciting videos to post on our sites. Routine? Definitely not in my world! Challenges, creativity, cool cars and trucks, exciting places – yeah, they’re in there! Oh, the three names? In an earlier life I was hired as the first major-market female TV co-anchor for the NBC affiliate in Detroit – Channel 4. My name was Betty Carrier back then – until I married and added the ‘Newman.’ That’s my story and, yes, I’m really enjoying my FCA ride!