Customer profile: Alfa Romeo is a brand of ‘brotherly love’ for Roy and Joe Viana

Roy Viana first fell in love with the Alfa Romeo brand in the early 1980s when his brother Joe got his first Alfa.

With readily available and interchangeable parts, Alfas were the perfect “tinker cars” and began a decades-long connection with the brand.

“Of course I followed him,” said Roy Viana, who, like his brother, appreciated Alfa Romeo’s style.

“I fell in love with the car and the brand.”

The first car Roy Viana purchased was a 1976 Fiat 124 convertible.

Although it was not an Alfa, it was still in the family of the Italian car maker.  He sold that car in 2000, and in 2008, purchased a 1972 Giulia Super 1.3L Sedan.

Now the Viana family has three Alfas with Roy’s Giulia and his brother Joe’s 1976 GTV and 1972 Spider.

“My brother and I talk Alfa all-day long,” Roy said.

But once Alfa Romeo unveiled the all-new 4C, he set his sights on the newest offering from the Italian car maker.

He researched the sports car online and through social media to learn more about its features and amenities. He also contacted dealers in his home state of Texas – and neighboring states – to get his name on the list to purchase a 4C Coupe.

After working with local dealers and company officials, he got his 4C.

And now that he has his car, it is creating a buzz when he hits the road. It is also turning heads and capturing the attention of younger people who actually know about the 4C.

“It’s much more than I imagined,” said Viana, who appreciates the handling, style and design of his car. “It is a return to the Alfa Romeo essence.”

Alfa 4C Coupe (Photo courtesy of Roy Viana)