Star Wars First Order Stormtrooper Dodge Chargers swarm the streets of New York City Sept. 4, 2015. 

Dodge | September 04 2015

The Force is strong at Dodge … and in NYC

Star Wars First Order Stormtrooper Dodge Chargers are swarming the streets of New York City today – and you can ride in them free.

Our Dodge Brand lent eight Dodge Chargers to Uber NYC, and with the HOTWHEELSFF code, you can catch a ride for free Friday.

Hot Wheels officials said the company chose Dodge Charger because, the “Dodge Charger embodies the look and feel of the Hot Wheels Stormtrooper diecast car and is sure to turn heads when traversing on the streets of NYC on Force Friday.”

The partnership with Hot Wheels marks the official debut of merchandise from the Star Wars: The Force Awakens movie. The seventh chapter in the Star Wars saga is set for a Dec. 18 release in the U.S. and several other countries.

Mike Driehorst

Thanks for stopping by. I lead the corporate social media efforts for FCA US, which means I oversee things like content, community management, outreach, monitoring and most anything else that comes with social media management. Being a lifelong metro Toledo, Ohio, resident, the passion for Jeep® has always been evident.
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Thanks for stopping by. I lead the corporate social media efforts for FCA US, which means I oversee things like content, community management, outreach, monitoring and most anything else that comes with social media management. Being a lifelong metro Toledo, Ohio, resident, the passion for Jeep® has always been evident. Since joining FCA in late 2010, it’s been inspiring to get a first-hand view of that same level of passion for our all of the company’s vehicles, past and present. It’s that kind of true Mopar-or-no-car spirit that reminds me every day that FCA doesn’t simply make cars and trucks, we make vehicles that develop community among its owners. And that’s what I try to portray in the corporate social voice.