The Jeep® brand turns a Vancouver city street into a raging mountain river to highlight the 2015 Jeep Cherokee's real world capabilities and product features.

Jeep | January 06 2015

Jeep Cherokee takes a ride on the wild side

Sometimes, getting away from it all doesn’t mean you actually have to pack up and kiss your everyday life goodbye. The Jeep® brand discovered you just need the right ingredients and a daring imagination to roll out a roadmap to adventure that rivals a Twilight Zone episode for excitement

Last summer the brand turned a busy traffic-filled highway in downtown Vancouver, British Columbia, Canada, into a wild boulder-strewn stream surrounded by full-grown trees, brush and even some native animals to give two unsuspecting Jeep Cherokee drivers the get-away ride of their dreams.

The ‘adventure’ is actually a new Jeep brand commercial called “River in the City” that debuted Jan. 4 on national TV.

The drivers were sent on a tour of downtown Vancouver, via the Cherokee’s navigation system. So far, pretty ordinary. Then, a detour sign changed everything!

The inspiration for “River in the City” was a desire to “bring to life the real world capabilities of Jeep Cherokee in a unique approach,” said Oliver Francois, Chief Marketing Officer, FCA-Global, adding that the ad “takes an untraditional approach to create a powerful statement that the Jeep Cherokee can handle anything a city throws at it.”

As for the drivers, it was a get-away-from-it-all experience, and then some.

Betty Newman

Hi, I’m Betty Carrier Newman. I know – three names! Just who does she think she is? I’m a native Michigander; therefore, I love all things outdoors, like hiking and off-roading. I work in Communications with the Digital Media team. Some days I produce video shoots, write scripts, voice and
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Hi, I’m Betty Carrier Newman. I know – three names! Just who does she think she is? I’m a native Michigander; therefore, I love all things outdoors, like hiking and off-roading. I work in Communications with the Digital Media team. Some days I produce video shoots, write scripts, voice and edit video for features to post to our corporate and social media sites. Other times I’m strategizing with the brands I support – Ram, Jeep and Corporate – to come up with attention-grabbing ways to tell their unique stories. Then there’s the travel - to places like Moab, Utah, and the Rubicon Trail in California - to shoot (and enjoy) awesome off-road adventure that I then turn into exciting videos to post on our sites. Routine? Definitely not in my world! Challenges, creativity, cool cars and trucks, exciting places – yeah, they’re in there! Oh, the three names? In an earlier life I was hired as the first major-market female TV co-anchor for the NBC affiliate in Detroit – Channel 4. My name was Betty Carrier back then – until I married and added the ‘Newman.’ That’s my story and, yes, I’m really enjoying my FCA ride!