Pentastar Passion | September 24 2014

Objects in the Mirror… reflecting you

Notice anything?

Even if you’re an infrequent visitor to the Chrysler Group blog, you have probably noticed the new look. Bigger, bolder images. Easier navigation. Easier commenting and sharing. A one-stop-shop for access to other corporate and brand social platforms.

You also should notice, if we’re doing our job right, better stories. With exceptions here and there, our blog posts won’t be rehashed versions of news releases on the media site. If we do, it’s because the news is a big deal OR we’re giving the story a new twist, like a behind-the-scenes perspective you won’t find in a news release.

For the most part, though, the stories should reflect you: current and future owners of our cars, trucks and SUVs. We strive to give you what you want to know:

  • A look at company events through our Livestream channel or real-time tweets or Instagram posts. Almost as if you’re right there with us.
  • Owners’ stories about their cars – past, present and future – and their impact on their lives. If you have a story to tell, please Submit Your Story via COD or contact us. We’ll get your story either way.
  • News and features about us, our brands and our vehicles that you likely won’t find any place else.
  • Insight into the people who design, engineer and oversee the development of our cars, trucks and SUVs, as well as the brands behind them.

Through the new corporate blog, as the name implies, we strive to give you a closer look at “the people, the cars and the company.” Let us know how we’re doing.

Mike Driehorst

Thanks for stopping by. I lead the corporate social media efforts for FCA US, which means I oversee things like content, community management, outreach, monitoring and most anything else that comes with social media management. Being a lifelong metro Toledo, Ohio, resident, the passion for Jeep® has always been evident.
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Thanks for stopping by. I lead the corporate social media efforts for FCA US, which means I oversee things like content, community management, outreach, monitoring and most anything else that comes with social media management. Being a lifelong metro Toledo, Ohio, resident, the passion for Jeep® has always been evident. Since joining FCA in late 2010, it’s been inspiring to get a first-hand view of that same level of passion for our all of the company’s vehicles, past and present. It’s that kind of true Mopar-or-no-car spirit that reminds me every day that FCA doesn’t simply make cars and trucks, we make vehicles that develop community among its owners. And that’s what I try to portray in the corporate social voice.