Pentastar Passion | June 12 2012

Joining the High Milers Club

You don't have to still be driving around in a 1959 Chrysler New Yorker Town & Country station wagon to be a member of our "High Miler Club." For some, those first 100,000 miles come quickly.

By Mike Driehorst UPDATED 2/25/2015: As of this month, we started sending owners in the “High Milers Club” branded license plate brackets (below). Also, we added Fiat Customer Care information for our Fiat owners who reach the 100,000-mile mark and beyond. Not to take away from some of the passionate owners of competitive vehicles…but I
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Design | May 16 2012

What’s Your Favorite Color of … Car?

Not too many cars on the road turn heads like a Dozer Clear Coat Jeep® Wrangler Rubicon (right). Or a Redline Pearl Dodge Charger. Or even a Blackberry Pearl Chrysler 200. Very distinctive vehicles with very distinctive exterior paint options. But those and the other distinctive paint options across our brands are not for everyone.
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Corporate Business | March 10 2011

Follow up: More on the #MotorCity F-bomb tweet

When a reporter called yesterday snarkily asking, “seen any good tweets lately,” I knew exactly what was coming next — a firestorm across the web regarding an errant tweet by a now-former employee of Chrysler’s social media agency. The tweet denigrated drivers in Detroit and used the fully spelled-out F-word. It was obviously meant to
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Corporate Business | March 09 2011

Chrysler Group response to #MotorCity tweet

This morning an inappropriate comment was issued from the Chrysler brand Twitter handle, @ChryslerAutos, via our social media agency of record, New Media Strategies (NMS). After further investigation, it was discovered that the statement was issued by an NMS employee, who has since been terminated. Chrysler Group and its brands do not tolerate inappropriate language or behavior, and
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Powertrains | January 20 2011

Who says Chrysler Group can’t be green?

You’ve probably read by now of the Chrysler Group-U.S. EPA announcement yesterday that we’ll be working together to develop and evaluate Hydraulic Hybrid Vehicle technology for use in minivans. If you missed the details, here are the basics: Chrysler Group approached the EPA about the project, and the two are working to see if HHV can be
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