Category Archives: Design

Design | April 19 2014

Chrysler’s Easter egg hunt

Easter means many things for many people. Not only is it a religious holiday but a holiday of traditions. Besides its very powerful religious significance, Easter is about discovery. Some popular traditions include the belief that the Easter bunny hides brightly colored Easter eggs and baskets filled with candy. Perhaps that’s why a very creative
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Design | January 17 2014

First-person booth tour at NAIAS 2014

Are you unable to travel to the North American International Auto Show in Detroit, Michigan? Are you planning to attend? Either way, do you want to take a sneak-peek at the Chrysler Group display? Are you interested in what the show floor looks like during the media/press days? If you answered “YES” to any of
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Design | July 22 2013

Customers Stick to Traditional Car Colors

Even with about 90 different colors available, including Detonator Yellow Clear Coat, Rock Lobster Clear Coat (right) and Citrus Peel Pearl Coat, the most popular car colors through July for our 2013 model-year sales are variations of black, white and silver. While white was the most popular car color in 2012, according to a study
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Design | May 16 2012

What’s Your Favorite Color of … Car?

Not too many cars on the road turn heads like a Dozer Clear Coat JeepĀ® Wrangler Rubicon (right). Or a Redline Pearl Dodge Charger. Or even a Blackberry Pearl Chrysler 200. Very distinctive vehicles with very distinctive exterior paint options. But those and the other distinctive paint options across our brands are not for everyone.
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