Ram | July 01 2017

Ram Truck goes ‘natural’ for new high-end elegance

What inspires you?

Chances are good you have lots of candidates for that list, but sometimes it’s what you least expect that inspires most. Take a metal, for example.

Tungsten stands unique among metals for its hardness, tensile strength, durability and high melting point. Those qualities have made it valued not only for industrial use, but helped it become a go-to favorite for couples choosing their ‘forever’ wedding rings.

Those amazing traits – strength, durability and just the right touch of luxury – also served to inspire a whole new level of sophistication and elegance for the 2018 Ram Limited Tungsten Edition.

From its Tungsten Chrome grille with outsized R-A-M lettering borrowed from the Laramie Limited trim, to the outsized R-A-M body-color tailgate letters, Ram Brand Head Jim Morrison says the newest member of the Ram family hits all the hallmarks of a top-of-the-class pickup truck.

Betty Newman

Hi, I’m Betty Carrier Newman. I know – three names! Just who does she think she is? I’m a native Michigander; therefore, I love all things outdoors, like hiking and off-roading. I work in Communications with the Digital Media team. Some days I produce video shoots, write scripts, voice and
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Hi, I’m Betty Carrier Newman. I know – three names! Just who does she think she is? I’m a native Michigander; therefore, I love all things outdoors, like hiking and off-roading. I work in Communications with the Digital Media team. Some days I produce video shoots, write scripts, voice and edit video for features to post to our corporate and social media sites. Other times I’m strategizing with the brands I support – Ram, Jeep and Corporate – to come up with attention-grabbing ways to tell their unique stories. Then there’s the travel - to places like Moab, Utah, and the Rubicon Trail in California - to shoot (and enjoy) awesome off-road adventure that I then turn into exciting videos to post on our sites. Routine? Definitely not in my world! Challenges, creativity, cool cars and trucks, exciting places – yeah, they’re in there! Oh, the three names? In an earlier life I was hired as the first major-market female TV co-anchor for the NBC affiliate in Detroit – Channel 4. My name was Betty Carrier back then – until I married and added the ‘Newman.’ That’s my story and, yes, I’m really enjoying my FCA ride!