In 2016, FIAT dropped the top, hit the road for the headquarters and led the city car segment in dependability.
124 Spider returns
This year marked the return of the iconic 124 Spider to the United States after a nearly 30-year absence. The all-new version of the Italian roadster features design elements from the enormously popular original convertible, adding modern technology, safety features and an engine that can deliver up to 164 horsepower and 184 lb.-ft of torque.
The 2017 Fiat 124 Spider is now available at dealerships across the country.
Abarth at Bondurant
The legendary Bob Bondurant School of High Performance Driving added the all-new Fiat 124 Spider Abarth and Fiat 500 Abarth to its lineup of high-performance vehicles. In addition to giving driving enthusiasts the opportunity to drive the performance vehicles, all customers who purchase or lease a Fiat 124 Spider Abarth or Fiat 500 Abarth will receive a one-day session of high-performance driving with professional instruction and time on the track at no charge.
FreakOut in Auburn Hills
Fiat Club America brought its annual Fiat FreakOut convention back to Auburn Hills for the first time in nearly a decade. More than 100 classic Fiats, along with the new 2017 Fiat 124 Spider, took part in events at FCA US headquarters in Auburn Hills, Michigan, and at locations throughout metro Detroit.
2016 Fiat awards and honors
Fiat 500 won the Micro Car segment in total quality for the second consecutive year in Strategic Vision’s 22nd annual Total Quality Impact
J.D. Power’s 2016 U.S. Vehicle Dependability Study ranked Fiat 500 highest among City Cars
FIAT brand tied for first among automakers for the best brand with vehicles under $26,000 in Strategic Vision’s 22nd annual Total Quality Impact
2017 Fiat 124 Spider earned the “Sporty Performance Car Best Buy” award from Consumer Guide® Automotive
2017 Fiat 124 Spider took home the award for “Best-looking New Car” from readers of The Car Connection
FIAT brand earned gold in the Clio Key Art Awards for the co-branded “Zoolander 2” advertising campaign featuring the Fiat 500X and Derek Zoolander