Alfa 4C Coupe. (Photo courtesy of Roy Viana)

Alfa 4C Coupe 

Alfa Romeo,Fiat | January 30 2016

Customer profile: Alfa Romeo is a brand of ‘brotherly love’ for Roy and Joe Viana

Roy Viana first fell in love with the Alfa Romeo brand in the early 1980s when his brother Joe got his first Alfa.

With readily available and interchangeable parts, Alfas were the perfect “tinker cars” and began a decades-long connection with the brand.

“Of course I followed him,” said Roy Viana, who, like his brother, appreciated Alfa Romeo’s style.

“I fell in love with the car and the brand.”

The first car Roy Viana purchased was a 1976 Fiat 124 convertible.

Although it was not an Alfa, it was still in the family of the Italian car maker.  He sold that car in 2000, and in 2008, purchased a 1972 Giulia Super 1.3L Sedan.

Now the Viana family has three Alfas with Roy’s Giulia and his brother Joe’s 1976 GTV and 1972 Spider.

“My brother and I talk Alfa all-day long,” Roy said.

But once Alfa Romeo unveiled the all-new 4C, he set his sights on the newest offering from the Italian car maker.

He researched the sports car online and through social media to learn more about its features and amenities. He also contacted dealers in his home state of Texas – and neighboring states – to get his name on the list to purchase a 4C Coupe.

After working with local dealers and company officials, he got his 4C.

And now that he has his car, it is creating a buzz when he hits the road. It is also turning heads and capturing the attention of younger people who actually know about the 4C.

“It’s much more than I imagined,” said Viana, who appreciates the handling, style and design of his car. “It is a return to the Alfa Romeo essence.”

Alfa 4C Coupe (Photo courtesy of Roy Viana)

Alfa 4C Coupe (Photo courtesy of Roy Viana)

Edward Cardenas

Hello from the Motor City! I’m Edward Cardenas and I’m multimedia editor for FCA US. As a lifelong Detroiter, I have been surrounded by the automotive industry. I’ve had members of my immediate and extended family work in the industry. I’ve covered it as a journalist and advocated for it
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Hello from the Motor City! I’m Edward Cardenas and I’m multimedia editor for FCA US. As a lifelong Detroiter, I have been surrounded by the automotive industry. I’ve had members of my immediate and extended family work in the industry. I’ve covered it as a journalist and advocated for it as a communications professional. I have also experienced the thrills of the industry while riding in a race car at nearly 200 miles per hour. Having this breadth of experience, I look forward to drawing upon my experiences to bring a wide range of stories, photos and videos about Chrysler, FIAT and Alfa Romeo to FCA Digital Media. When I’m not covering my brands, I’m spending time with my wife and two boys.
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