Alfa Romeo | November 26 2014

Wherefore art thou Alfa Romeo?

We first met on a dark road in California, somewhere high above the city of San Francisco. As the sun came up over the hilltop park known as the Twin Peaks, the fog cleared. I didn’t know whether to focus my eyes on the amazing view or the strong Italian in front of me.  After a brief glance at my surroundings, the Italian won my gaze.

Silver and sporty, clad in leather, the Alfa Romeo 4C made a bold impression. I was there to capture the essence of the 2015 Alfa Romeo 4C on video, not to fall in love. But it was too late. I sat behind the wheel and I was hooked. It had me at 0-60 in 4.1. But could I have it all to myself? YES. The all-new 2015 4C coupe is billed as the attainable supercar. (The Launch edition is $68,400. The standard coupe is $53,900).

2015 Alfa Romeo 4C 2015 Alfa Romeo 4C 2015 Alfa Romeo 4C

There’s good news for lovers of fine Italian style. The all-new 2015 Alfa Romeo 4C is rolling into dealerships across the U.S. and Canada. Since it is the first time Alfa will be sold in the U.S. in nearly 20 years, it’s creating a lot of buzz and not just with prospective buyers, but with dealership employees as well.

General Manager of FIAT of Austin Lisa Copeland says, “I love the car! It will be a game changer for our franchises. It’s creating a lot of buzz and excitement that we haven’t seen for a couple of years.” She shared a video when her FIAT studio took delivery of its first 2015 Alfa Romeo 4C.

Alfa Romeo is just getting started in the U.S. Fiat Chrysler Automobiles will introduce eight new vehicles to North America by 2018. The next vehicle is slated for June 2015, but for now the details will remain seductively secret.

So, if you see something exotic, and a little unfamiliar, pass you by in the near future, take a second look and prepare to fall in love.

Alfa Romeo, until we meet again.