Pentastar Passion | November 25 2012

Are You PentaStar Material?

There are legions of people who are passionate about Fiat Chrysler Automobiles, our current brand lineup (Chrysler, Dodge, Jeep®, Ram, SRT, Fiat, Alfa Romeo and Mopar) and our heritage brands. “Mopar or no car!” is the cry we often hear (and appreciate).

As a company, we see them every day, during weekend car shows, at auto shows, in aftermarket shops, in dealer showrooms and on the countless online boards and other communities.

We want to recognize and help amplify that passion and automotive knowledge through our new PentaStars Program. A PentaStar is simply an individual who brings his or her experiences and opinions into stories, videos and/or images about our company, its vehicles, brands or people, and shares through one or more social media platforms.

For those who wish to formally participate in the program, we just ask that you fill out a short, simple form. In exchange, we’ll periodically email you a heads up on upcoming news and events, periodically give you some links with a roundup of your posts and etc., and, maybe down the road, give you special, insider’s access to our cars and the people behind them.

We won’t spam you with promotional stuff or email you news releases. If you think we are, just let us know and you can opt out. You can always contact us at PentaStars@FCAgroup.com.

Mike Driehorst

Thanks for stopping by. I lead the corporate social media efforts for FCA US, which means I oversee things like content, community management, outreach, monitoring and most anything else that comes with social media management. Being a lifelong metro Toledo, Ohio, resident, the passion for Jeep® has always been evident.
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Thanks for stopping by. I lead the corporate social media efforts for FCA US, which means I oversee things like content, community management, outreach, monitoring and most anything else that comes with social media management. Being a lifelong metro Toledo, Ohio, resident, the passion for Jeep® has always been evident. Since joining FCA in late 2010, it’s been inspiring to get a first-hand view of that same level of passion for our all of the company’s vehicles, past and present. It’s that kind of true Mopar-or-no-car spirit that reminds me every day that FCA doesn’t simply make cars and trucks, we make vehicles that develop community among its owners. And that’s what I try to portray in the corporate social voice.